Shopify Integration

This guide takes you from install to verified conversions.

TL;DR

What you'll achieve

Everything you need to go from install to verified Shopify conversions, in less than 5 minutes.

• Learn how AnyTrack tracks the full Shopify journey, client-side and server-side
• Implement the Tag, the Shopify notifications, and your ad platforms
• Verify that conversions reach AnyTrack and your ad platforms

Video Tutorial: Set Up Shopify Tracking

Watch the complete Shopify setup from start to finish: install the Tracking Tag in your theme, create the five Shopify webhooks, connect your Facebook Pixel with the Conversion API, and see the results in a live Campaign Report.

Play YouTube video

How it works

AnyTrack collects the full customer journey, enriches it, and, on the Starter plan and above, sends it to your ad platforms. It works in four stages:

How Shopify data flows through AnyTrack

From the first visit to a server-side conversion in your ad platforms

1

Session

The session starts

When a visitor lands on your store, the AnyTrack Tag opens a session — collecting the traffic source, UTM parameters, and first-party data, and storing them against a click ID (atclid).

2

Customer Journey

Events are tracked two ways

AnyTrack tracks the shopping journey through both channels:

• Client-side (Tracking Tag): collects PageView, ViewContent, and AddToCart in the browser.
• Server-side (Shopify webhooks): collects AddToCart, InitiateCheckout, AddPaymentInfo, and Purchase from cart, checkout, and order events.

3

Event Enrichment

Each event is enriched

AnyTrack attaches the session’s attribution data, product details (sku, price, quantity), and any available customer data to every event — so each conversion carries the full context ad platforms need.

4

Conversion API

Conversions are sent to your ad platforms

On a Purchase, AnyTrack attributes the conversion across your Dashboard reports. On the Starter plan and above, it sends the enriched event server-side to the Conversion API of your ad platforms.

Sent server-side to

Facebook Ads Conversion API

Google Ads Conversion API

TikTok Ads Events API

AnyTrack Reports & Dashboard

On Starter and above, AnyTrack sends attributed purchases to your connected ad platforms for optimization.

Technical details

Shopify integration: technical details

Supported features	Shopify
Plan Ad platforms need Starter or higher.	All plans
AnyTrack Tag	Required
Tracking method Via Webhook	Server-side tracking
Setup method	Webhook URL
Setup time	Less than 5 minutes
Conversions tracked	AddToCart InitiateCheckout Purchase AddPaymentInfo
Event attributes	Customer Data Event Data Product Data
Conversion Mapping Rename or turn off events.	Yes
Combined Orders Groups upsells with the purchase.	No
Tracking Group Integration reference for AutoTag.	shopify
Tracking parameter Carries the click_id.	atclid

Events AnyTrack tracks

AnyTrack tracks the standard eCommerce journey through two channels: the client-side Tracking Tag in the browser and server-side Shopify webhooks. AddToCart is collected on both for maximum reliability.

AnyTrack event	Source	Shopify trigger
PageView	Client-side (Tracking Tag)	Page load
ViewContent	Client-side (Tracking Tag)	Product view
AddToCart	Client-side + Server-side	carts/create, carts/update
InitiateCheckout	Server-side (webhook)	checkouts/create
AddPaymentInfo	Server-side (webhook)	checkouts/update
Purchase	Server-side (webhook)	orders/create

📘

The server-side events come from five Shopify webhooks you create under Settings → Notifications → Webhooks (see the setup below). AnyTrack maps each one to your ad platforms automatically. Always select the latest stable API version, never Shopify’s default unstable. PageView and ViewContent are tracked client-side by the Tag, since Shopify has no product-view webhook.

📘

Subscription renewals

If you sell subscriptions, Shopify creates a new order for each successful renewal payment. By default, AnyTrack records a renewal order as a Purchase event. AnyTrack sends the renewal to every ad platform and analytics tool that receives your Purchase events. To record renewals as another event, or to stop tracking them, see Change the event for subscription renewals.

How events map to your ad platforms

Each event maps automatically to the matching event in your ad platform, with no manual setup.

Facebook

AnyTrack event	Facebook event
ViewContent	ViewContent
AddToCart	AddToCart
InitiateCheckout	InitiateCheckout
AddPaymentInfo	AddPaymentInfo
Purchase	Purchase

Google Analytics 4

AnyTrack event	GA4 event
ViewContent	view_item
AddToCart	add_to_cart
InitiateCheckout	begin_checkout
AddPaymentInfo	add_payment_info
Purchase	purchase

Shopify Sends Conversions to AnyTrack Using Webhook Notifications

AnyTrack provides a pre-defined webhook that you can implement with your Shopify account.

https://t1.anytrack.io/hBtoE3hN/collect/Shopify

Before you begin

• An AnyTrack account (free to create)
• Admin access to your Shopify store
• Admin access to your ad accounts (Facebook, Google, or TikTok)

❗

AnyTrack Tag required

The Shopify integration only works when the AnyTrack Tracking Tag is installed in the head section of your website, funnel, or landing pages. Learn how to Install the AnyTrack Tag on your website.

Complete the setup

Four steps take you from install to verified conversions in less than 5 minutes. Each step shows the access it needs.

Step 1: Install the AnyTrack Tag

🔑 Theme code access

Adds the Tracking Tag to your store so AnyTrack can open sessions and collect client-side events like PageView, ViewContent, and AddToCart.

1. Create a new Property in AnyTrack.

2. Set the Shop Name and URL (the root domain) and click Next.

3. Copy the AnyTrack Tracking Tag.

4. In the Shopify admin, edit the theme code.

5. Open the Theme Liquid file and paste the Tracking Tag in the head section.

6. Save the Theme Liquid file.

   Add the AnyTrack tracking tag to the Shopify theme

7. Install the AnyTrack Pixel Helper Chrome extension and confirm the Tag is firing on your store.

Watch this video to install the Tracking Tag on Shopify:

Play YouTube video

Step 2: Add the Shopify integration in AnyTrack

✅ No special access

Connects your store to AnyTrack and generates the webhook URL you’ll add to Shopify in the next step.

1. Go to the Integration Catalog and search for Shopify, then click the Shopify card.

   

2. Click Install Integration.

   1. Enter a Name (e.g. MyShopify).
   2. Enter your shop URL (or the Shopify admin login URL) and click Create.

Step 3: Add the Shopify notifications

🔑 Shopify admin (Settings → Notifications)

Creates the five Shopify webhook notifications that send cart, checkout, and order events to AnyTrack server-side.

1. Copy the Webhook URL from the integration.

   

2. In your Shopify admin, go to Settings → Notifications.

3. Scroll to the Webhooks section and click Create webhook.

   1. Select an event from the required-events list.
   2. Leave the format as JSON.
   3. Paste the AnyTrack Webhook URL.
   4. Set the Webhook API version to the latest stable version (not Shopify’s default unstable).
   5. Click Save webhook.
   
   
   📘

   Repeat for all five events listed on the Integration page.

   Watch this video to add webhook notifications in Shopify:

   Play YouTube video
   

Step 4: Connect your ad platforms

🔑 Ad account access

Connects each ad platform to AnyTrack and adds UTM parameters to your ads, so AnyTrack can report your orders by campaign. On the Starter plan and above, AnyTrack also sends your tracked conversions to each ad platform’s Conversion API, so the platform optimizes on your real orders. You set up this step in the AnyTrack Dashboard and in your ad accounts. Nothing changes in Shopify.

1. Connect each ad platform you advertise on. Follow its setup guide:
   • Facebook Ads
   • Google Ads
   • TikTok Ads
2. Add the UTM Tracking Template of each ad platform to your ads:
   • Facebook UTM Parameters
   • Google Ads UTM Parameters
   • TikTok UTM Parameters

📘

UTM parameters drive your campaign reports

The UTM Tracking Template adds the campaign, ad set, and ad IDs to each ad URL. Without it, AnyTrack still tracks the visit and its orders, but the Campaign Report shows them under “(not set)” instead of your campaign. Shopify marketing reports and Google Analytics also use UTM parameters to attribute sessions and sales to your campaigns. AnyTrack does not send UTM parameters to Facebook Ads, because the Conversion API has no UTM parameters.

⚠️

Important: Keep your existing setup until AnyTrack delivers. On the Starter plan and above, verify that each ad platform receives conversions from AnyTrack. Then disconnect any other integration that sends the same conversions to that platform (a native Shopify–Meta connection, a pixel app, or a hardcoded pixel), or you send duplicate conversions. On the Free plan, keep your existing setup: AnyTrack does not send conversions to ad platforms on Free.

Optional settings

These aren’t required to start tracking, but they keep your reporting clean:

• Time Zone — match your shop’s time zone in the AnyTrack property settings to avoid reporting discrepancies.
• Base Currency — set the currency your dashboard reports in; AnyTrack converts all revenue into it.
• Client-side tracking settings — the defaults deliver optimal performance; only change them if you know what you’re adjusting.

📘

Combined Orders are not available for Shopify

The Shopify integration has no Combine Order toggle. AnyTrack records each purchase event from Shopify and sends it to your ad platforms as its own conversion. See Combined Orders for the conversion sources that group multiple purchases into one order.

Change the event for subscription renewals

By default, AnyTrack records each Shopify renewal order as a Purchase event. To keep renewals separate from your other orders, rename the Subscription Renewal event. To stop tracking renewals, disable the event.

1. On the Shopify integration page, find the Shopify Integration Events section.
2. Find the Subscription Renewal row. You can change only this event. AnyTrack locks the other Shopify events.
3. Do one of these steps:
   • To rename the event, click the conversion event field in the Subscription Renewal row. Then select another event, such as Upsell, or enter a custom name, such as Renewal.
   • To stop tracking renewals, clear the checkbox in the Subscription Renewal row.
4. Click Save.

The change applies to the renewal orders that AnyTrack receives after you click Save. AnyTrack shows the new event name in your reports. An ad platform receives the renamed event only if its Conversion Event Mapping includes the new name. By default, the Conversion Event Mapping of Facebook Ads includes neither Upsell nor custom names. Meta then receives no renewals until you map the new name.

Verify your setup

This section will enable you to validate the main aspects of your setup.

Conversion Tracking

To validate your setup, wait for a conversion or trigger a test conversion yourself and inspect the Shopify integration’s Events Log.

Inspect the Events Log to see the conversions arriving from Shopify.

Shopify conversion payload example

{
  "id": 40881068146749,
  "created_at": "2024-08-25T21:11:38+00:00",
  "total_price": "27.72",
  "subtotal_price": "23.90",
  "total_tax": "3.82",
  "currency": "USD",
  "source_name": "web",
  "line_items": [
    {
      "title": "Cow Mug Custom Message",
      "variant_title": "11oz / Black",
      "price": "11.95",
      "quantity": 1,
      "sku": "24675843150437141759",
      "properties": {
        "_atclid": "mYC8t8gvBdZ2ZmWOf5Jm2hP9gptNB4UEgx"
      }
    }
  ],
  "note_attributes": [
    {
      "name": "__atclid",
      "value": "mYC8t8gvBdZ2ZmWOf5Jm2hP9gptNBCIGGr"
    }
  ],
  "x-Shopify-shop-domain": "0ae3b8-c6.myshopify.com",
  "x-Shopify-topic": "checkouts/create",
  "x-Shopify-api-version": "2024-07"
}

Troubleshooting

✅

Most setups work out of the box. Based on thousands of Shopify integrations, if you’ve followed the instructions and applied the default integration settings, you should not experience issues.

If you encounter issues, check the following:

1. Verify the AnyTrack Tag is in the head section of your shop
2. If you’re on the Free plan, check the monthly traffic limit in the billing section
3. The Free plan does not include Conversion API for ad platforms
4. Confirm you’ve followed the default integration settings
5. Install the AnyTrack Pixel Helper Chrome extension to verify the tag is active

Common Questions

FAQ was last reviewed on 2026-06-15

Do I need to remove my existing Meta Pixel (Facebook pixel) or other Shopify conversion apps?

Yes, after AnyTrack delivers, on the Starter plan and above. AnyTrack acts as your tag manager and sends conversions to your ad platforms through the Conversion API. Verify that each ad platform receives conversions from AnyTrack, then remove any other integration that sends the same conversions (a native Shopify–Meta connection, a pixel app, or a hardcoded pixel). Otherwise you get duplicate conversions in your ad account. On the Free plan, keep your existing pixel: AnyTrack does not send conversions to ad platforms on Free.

Does the Shopify integration work on the Free plan?

Yes. You can install the Tag and track events on the Free plan. Sending conversions to your ad platforms through the Conversion API requires the Starter plan or above.

Does AnyTrack track the Shopify checkout?

Yes. Checkout and payment events (InitiateCheckout, AddPaymentInfo) and the final Purchase are collected server-side through Shopify webhooks, so they are tracked reliably even though the AnyTrack Tag does not run on Shopify's hosted checkout pages.

Can I import past conversions into AnyTrack?

No. AnyTrack can only track conversions that follow a visitor session after the integration is installed. Historical orders placed before setup cannot be imported.

How do I stop the AnyTrack click ID from showing in cart line items?

Shopify hides any line-item property that begins with an underscore (e.g. _atclid) from customers at checkout. If your theme does not follow this convention and the value appears, follow the Remove Line Item Properties guide to adjust your theme code.

Why don't Shopify and AnyTrack numbers match exactly?

Some difference is normal across analytics tools. It comes from how each platform defines a session, whether visitors allow cookies and JavaScript, ad blockers, and reporting time zones. AnyTrack combines client-side and server-side tracking to collect as much as possible. Use the Events Log to inspect what arrived.

The conversion event name isn't what I expected. Can I change it?

On the Shopify integration page, you can rename or disable only the Subscription Renewal event. AnyTrack locks the other Shopify events. See Change the event for subscription renewals. To change the event that an ad platform receives, edit the Conversion Event Mapping of that ad platform. The standard events already map to the matching events on each ad platform, so change a mapping only if you understand the effect in that platform's event manager.