EverFlow Integration

TL;DR

Match affiliate commissions to your traffic

Affiliate conversions landing in AnyTrack with full campaign and source attribution.

You’ll know it’s working when

• Offer links carry the AnyTrack click ID
• The network postback points to AnyTrack
• Conversions arrive with campaign and source attribution

What is the EverFlow Integration?

The EverFlow integration connects your affiliate marketing campaigns with AnyTrack’s conversion tracking system. This integration automatically collects visitor data, tracks affiliate link clicks, and records conversions from EverFlow-powered affiliate networks.

EverFlow-Powered Networks Include:

• GiddyUp
• CashNetwork
• Olavivo
• And many other affiliate networks running on EverFlow platform

Why Use This Integration?

Track Every Conversion Get complete visibility into your affiliate performance with real-time conversion data from EverFlow to AnyTrack.

Optimize Ad Campaigns Feed accurate conversion data to Google Ads, Facebook Ads, and TikTok Ads for automatic campaign optimization.

Maximize ROI Make data-driven decisions with detailed attribution reports showing which traffic sources generate the most valuable conversions.

How AnyTrack Works with EverFlow

Step 1: Add the Tracking Tag to your site

AnyTrack collects traffic source data and first party data when someone lands on your website.

Step 2: Track Outbound Clicks

When visitors click your EverFlow affiliate links, AnyTrack passes click_id parameter to affiliate links.

Step 3: Receive conversions from EverFlow

When visitors convert on the merchant’s website, EverFlow sends conversion data back to AnyTrack in real-time.

Step 4: AnyTrack Sends Conversions to Ads

AnyTrack processes the conversion and sends it to your ad platforms (Google Ads, Facebook Ads, TikTok Ads) for campaign optimization.

Integration Details

Setting	Value	Purpose
Tracking Group	everflow	Activates automatic link tagging for EverFlow links
Subid Parameter	sub5	Passes the unique click identifier to track conversions back to the original click
Method	Postback URL	Real-time data connection between EverFlow and AnyTrack

📘

EverFlow Platform Details

EverFlow is affiliate tracking software used by multiple affiliate networks. Any network running on EverFlow uses the same tracking technology and can be tracked with this integration using the everflow tracking group.

Tracked Events

Event	When It Triggers	Data Source
OutboundClick	Visitor clicks an EverFlow offer link	AnyTrack tracking tag
Purchase	The default conversion, which carries a commission value. Always recorded as Purchase	Postback URL
Additional conversions	Any other conversion event the network sends, under the name the merchant gave it. Map each one to a standard event yourself	Postback URL

Before you begin

• AnyTrack tracking tag installed in your website's head section
• Active affiliate account with an EverFlow-powered network
• Access to your affiliate dashboard to configure postback URLs

New to the tracking tag? Follow the Install the AnyTrack Tag guide first. Without it in your site’s head, EverFlow conversions arrive with no click to attribute them to.

Setup Instructions

Step 1: Install the Integration

1. Go to your AnyTrack Integration Catalog
2. Search for “EverFlow”
3. Click the EverFlow card
4. Click Install

Step 2: Configure Postback URL in EverFlow

To connect your EverFlow account to AnyTrack:

1. Copy the postback URL from your AnyTrack integration settings
2. Log into your EverFlow affiliate dashboard
3. Navigate to Postback Settings or Tracking section
4. Configure the postback:
   • Status: Active
   • Type: Conversion
   • Postback Level: Global
   • Delivery Method: Postback
5. Paste the postback URL in the URL field
6. Click Add or Save

❗

Never modify the postback URL

Copy the postback URL exactly as AnyTrack provides it. It is pre-configured with every EverFlow parameter AnyTrack needs, and each {placeholder} is filled in by EverFlow at send time. Editing, shortening, or reordering the URL, or replacing a placeholder with a fixed value, breaks conversion tracking for every event that uses it.

Example Postback URL:

https://t1.anytrack.io/hBtoE3hN/collect/everflow-test?sub1={sub1}&sub2={sub2}&sub3={sub3}&sub4={sub4}&sub5={sub5}&transaction_id={transaction_id}&event_name={event_name}&event_id={event_id}&timestamp={timestamp}&datetime={datetime}&affiliate_id={affiliate_id}&affiliate_name={affiliate_name}&source_id={source_id}&offer_id={offer_id}&offer_name={offer_name}&offer_currency={offer_currency}&payout_amount={payout_amount}&amount={amount}&revenue_amount={revenue_amount}&advertiser_id={advertiser_id}&advertiser_name={advertiser_name}

Step 3: Configure Event Mapping

EverFlow sends every conversion to AnyTrack by postback. How AnyTrack treats each one depends on whether it is the default conversion:

• The default conversion is the one that carries a commission value. It is always recorded as Purchase. You don’t map it, and you can’t remap it to a different standard event.
• Every other conversion event arrives under the name the merchant gave it. You map each one yourself in the integration’s conversion mapping.

1. Go to your EverFlow integration settings in AnyTrack
2. Click Event Mapping
3. Map each additional conversion event to the standard event it should become
4. Save your mappings

Map custom events from EverFlow

Merchants on EverFlow can send customer journey events such as cart creation or checkout started to their affiliates by postback. They name these events themselves, so the names arrive as free text rather than as AnyTrack standard events. AnyTrack records whatever name it receives and lets you map it.

In EverFlow, for each event you want to track:

1. Open your postback settings and add a new postback
2. Select the specific event you want to send
3. Paste the AnyTrack postback URL exactly as provided. Leave the {event_name} placeholder in place so EverFlow fills it with its own event name
4. Save

In AnyTrack:

1. Go to your EverFlow integration settings and click Event Mapping
2. Each custom event appears in the list the first time AnyTrack receives it
3. Select the standard event it should map to
4. Save your mappings

What this looks like in practice. Custom events appear in the same list as the standard events, below them, each marked with a lightning bolt and each with its own field on the right. Standard events carry no marker.

Standard events at the top, then the network's own custom events marked with a lightning bolt. Here Initiate Checkout, Landing Page, Add To Cart, and Start Checkout are all mapped to Lead.

These are real mappings from two EverFlow networks:

Custom event from the network	Mapped to
Presale	Lead
Landing Page	Lead
Index	ViewContent
Advertorial	ViewContent
Interstitial	ViewContent
Product Page Visit	ViewContent
Add to Cart	AddToCart
Checkout	InitiateCheckout
Start Checkout	InitiateCheckout

Two things to notice. Several differently named events collapse onto one standard event, which is how page-type events like Index, Advertorial, and Interstitial all become ViewContent. And a single network often sends the same step under inconsistent spellings, such as Add to Cart, Add to cart, and Add To Cart. Each of those is a separate custom event and each needs its own mapping.

A network sending many custom events. Add to Cart, Add to cart, and Add To Cart are three separate events, each mapped to AddToCart on its own. Presale Page is mapped to a custom name rather than a standard event.

If no standard event fits, type your own name instead. In the example above, Presale Page is mapped to PresalePage, which AnyTrack then sends to your ad platform as a custom conversion.

❗

Action required for custom events

A custom event stays unmapped until you assign it to a standard event. Unmapped events appear in your reports but are not sent to your ad platforms. When a new custom event first arrives, open Event Mapping and map it.

Mapping decides which events are eligible to be sent. Sending them to ad platforms uses the Conversion API, which starts on the Starter plan. On Free, conversions are tracked and shown in your reports but not sent.

📘

Different names, same standard event

Each custom event is mapped on its own, so networks that name the same step differently still land on one standard event. Checkout, Start Checkout, and Checkout Started can each map to InitiateCheckout. This matters when you connect several EverFlow networks that use different names for the same step, and it also lets you map a custom event to a custom name of your own when no standard event fits.

Validate Your Setup

Check Link Tracking

Your affiliate links need proper tracking data tags. AnyTrack handles this automatically through AutoTag.

AutoTag Methods:

• Automatic (Recommended): AnyTrack finds and tags EverFlow links automatically
• AutoScan: Works with redirect plugins by scanning and tagging embedded links
• Manual: Add tracking attributes using data-tracking-group="everflow" or append &sub5=--CLICK-ID-- to links

Manual Link Example:

<a href="https://example.foo/goto/everflow-offer" data-tracking-group="everflow">
  EverFlow Offer
</a>

Hover to see the AnyTrack click_id added automatically

Hover to see the AnyTrack click_id added automatically

Verify Link Tagging:

1. Add an EverFlow affiliate link to your website
2. Hover over the link or inspect it in browser developer tools
3. Confirm the sub5=[click_id] parameter is added automatically

❗

Custom Subid Parameters

Some EverFlow networks use different subid parameters like subid5 or subid1. If your network uses a custom parameter, manually update links with the AnyTrack click ID token: &subid5=--CLICK-ID--

Verify Conversions

Check your conversion tracking by either:

• Waiting for a natural conversion
• Creating a test conversion yourself

Then inspect the conversion logs in your AnyTrack dashboard to confirm data flows correctly.

Check Sub5 Reports in EverFlow:

1. Log into your EverFlow affiliate dashboard
2. Navigate to Reports → Sub5 Report
3. Verify click IDs appear in the sub5 column (e.g., XZ4vHGkJhOjhOJfybPTUzyCl3CkcGA0xuc)

If link tagging works, the sub5 report on EverFlow will show the click IDs

❗

Tracking Tag Required

If you send traffic to EverFlow from websites without the AnyTrack Tag, the sub5 parameter will not be passed, and conversions cannot be tracked.

Sample Conversion Data:

This is a full postback payload for a default conversion, as recorded in the Integration Event Log:

{
  "creative_name": null,
  "mac_address_sha1": null,
  "affiliate_id": "xxxxx",
  "android_id_sha1": null,
  "idfa_md5": null,
  "device_type": "Mobile",
  "offer_project_id": null,
  "creative_id": "0",
  "datetime": "2026-07-28 04:51:43",
  "geo_country_name": "United States",
  "android_id_md5": null,
  "payout_amount": "40.0",
  "app_id": null,
  "transaction_id": "d293ba0bbd5a4c09853b73baba41cda3",
  "idfa": null,
  "offer_name": "Water Filter - $39.99 - US",
  "google_aid": null,
  "revenue_amount": null,
  "user_id": null,
  "idfa_sha1": null,
  "geo_region_name": "New Hampshire",
  "event_name": "Base",
  "device_platform": "Android",
  "mac_address_md5": null,
  "device_os_version": "13.0",
  "device_language": "en",
  "geo_region_code": "NH",
  "sub4": null,
  "sub5": "XxxxxxxxxxxxxTSlvfogo77d3IMgPnHZgC",
  "sub2": null,
  "device_model": "SM-G781V",
  "sub3": null,
  "device_browser": "Chrome",
  "sub1": null,
  "advertiser_id": null,
  "random": "748351167",
  "offer_currency": "USD",
  "mac_address": null,
  "user_agent": "Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/150.0.0.0 Mobile Safari/537.36",
  "timestamp": [
    "1785214303",
    "1785214303"
  ],
  "amount": null,
  "offer_id": "1035",
  "affiliate_name": "xxxxx",
  "event_id": "4985",
  "device_brand": "Samsung",
  "geo_country_code": "US",
  "source_id": null,
  "advertiser_name": null,
  "android_id": null
}

The fields that matter when you’re debugging:

Field	What it tells you
sub5	The AnyTrack click_id. If this is null, the click was never tagged and the conversion can’t attribute
event_name	The event’s name. In this payload it is Base, EverFlow’s default conversion
payout_amount	Your commission on the conversion. The default conversion is the one that carries this value
transaction_id	EverFlow’s unique ID for the conversion, useful when comparing against EverFlow’s own reports
offer_id	Which offer converted

Most fields arrive null on a typical web conversion. The mobile identifier fields (idfa, google_aid, android_id, mac_address, and their hashes) are part of EverFlow’s standard payload and stay empty unless the traffic came from an app.

What to Expect After Setup

Timeline

Real-Time Tracking:

• Immediate: Link clicks appear as OutboundClick events in AnyTrack (visible within seconds)
• Real-time conversions: Conversion data flows from EverFlow to AnyTrack and then to your connected ad platforms in real-time
• Validation timeframe: Depending on your traffic volume, you can validate the integration within minutes to hours (not days)

💡

Quick Validation Tip

For instant validation, connect Google Analytics 4 and use the Debug View to see events flowing in real-time as you test clicks and conversions.

Where to Check

1. Link tracking: Use the AnyTrack Pixel Helper extension on your website
2. Conversions: Check the Integration Event Log in your AnyTrack dashboard
3. Attribution: View Campaign Reports in your dashboard
4. Real-time validation: Connect Google Analytics 4 and use Debug View to see events in real-time

If You Don’t See Data

If conversions don’t appear within a few hours of active traffic:

1. Review the Integration Event Log for errors
2. Verify the sub5 parameter appears in your EverFlow sub5 reports
3. Follow troubleshooting steps below

Common Questions

FAQ was last reviewed on 2026-07-29

Can I integrate an EverFlow-based affiliate network with this integration?

Yes! Simply install the EverFlow integration from the Integration Catalog in AnyTrack. This automatically generates the postback URL needed for tracking any EverFlow-powered affiliate network, including GiddyUp and others.

Can I import past conversions?

No. AnyTrack only tracks conversions that happen after a visitor clicks through your website with the tracking tag installed. Past conversions cannot be imported because they lack the required click_id to connect them to traffic sources.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Direct linking to EverFlow offers (without a landing page) needs special configuration. See our direct linking guide for details.

Can I use a different <code>subid</code> parameter?

The standard EverFlow integration uses sub5. However, some networks use custom parameters like subid5 or subid1. If your network uses a different parameter, you'll need to manually append it to your links using the --CLICK-ID-- token (e.g., &subid5=--CLICK-ID--).

What if conversions don't have a <code>click_id</code>?

Conversions without a click_id cannot be tracked. The click_id connects the conversion back to the original website visit and traffic source. Without it, AnyTrack cannot attribute the conversion correctly. Learn more about click IDs

Can I change the conversion event names?

Partly. The default conversion, the one that carries a commission value, is always recorded as Purchase and cannot be remapped. Every other conversion event arrives under the name the merchant gave it in EverFlow, and you map those to any standard event you want in the integration's Event Mapping, such as Lead, AddToCart, or InitiateCheckout.

Why isn't my custom EverFlow event being sent to my ad platforms?

Merchants name their own events in EverFlow, so they reach AnyTrack as free text. Add the AnyTrack postback URL to the event in EverFlow exactly as provided, without editing the event_name parameter. The event then appears in Event Mapping the first time AnyTrack receives it, and you select the standard event it should map to. Until you map it, the event shows in your reports but is not sent to ad platforms.

Troubleshooting

Step 1: Verify Your Basic Setup

Check Tracking Tag Installation

1. Install the AnyTrack Pixel Helper Chrome Extension
2. Visit your website
3. Verify the extension icon turns blue (indicating AnyTrack Tag is detected)
4. If the icon doesn’t turn blue, review tag installation

Verify Postback URL is Valid

1. Go to your AnyTrack integration settings for EverFlow
2. Check for error messages in the integration status
3. If you see errors:
   • Log into your EverFlow affiliate dashboard
   • Verify postback URL is correctly configured
   • Ensure postback status is set to “Active”
   • Update the postback URL if needed
   • Click Save

Step 2: Not Getting Any Conversions?

Check Your Integration Settings

• Verify the postback URL is set and active in your EverFlow dashboard
• Confirm you’re using the correct AutoTag parameter (sub5 or your network’s custom parameter)
• Check the sub5 report to ensure click IDs are being passed

Check Your Link Tagging

• Verify links aren’t hidden behind JavaScript or double redirects
• Ensure links use standard <a> HTML elements
• Try adding the tracking group manually: data-tracking-group="everflow"

Step 3: Conversions Show Errors?

Most Common Issue: Missing Click ID This happens when AutoTag couldn’t add the click_id to your affiliate links.

Solutions:

• Check if links are behind JavaScript or complex redirects
• Verify links are in standard HTML format
• Manually add tracking group attributes to links
• Ensure your offers only get traffic from pages with the AnyTrack Tag installed
• Wait for new traffic if you just installed AnyTrack (old traffic wasn’t tracked)

Conversions Not Validated?

• Compare your postback URL with AnyTrack’s pre-defined postback URL
• Copy the Event Reference from your Integration Event Log and contact support

💡

Before Contacting Support

Check the Integration Event Log to identify specific errors. When contacting support, include:

• Event Reference ID from any errors
• Screenshot of your link’s HTML code
• Screenshot of EverFlow postback settings
• Your affiliate ID

Keep going

Verify your first affiliate postback

Install the network integration and confirm conversions arrive in the Event Log.

Start Tracking Free Browse affiliate integrations