Digistore24 Merchants

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For

This article is for merchants (vendors) selling their own products on Digistore24. If you promote other vendors’ Digistore24 offers as an affiliate, follow the Digistore24 Integration guide instead — it uses a separate Affiliate Postback URL.

What Is Server-Side Tracking for Merchants?

Server-side tracking sends conversion data directly from Digistore24 servers to AnyTrack, bypassing browser limitations and ad blockers. For Digistore24 merchants, this means conversions are reported even when customers use privacy-focused browsers or ad blockers.

AnyTrack receives real-time IPN (Instant Payment Notification) data from Digistore24 and sends it to ad platforms like Facebook Ads, Google Ads, and TikTok Ads via the Conversion API.

Before you begin

• You have an active AnyTrack account
• You have a Digistore24 vendor (merchant) account
• The AnyTrack Tracking Tag is installed on your website
• You have at least one active product in Digistore24

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AnyTrack Tag required

The Digistore24 integration only works when the AnyTrack Tracking Tag is installed in the head section of your website, funnel, or landing pages. Learn how to Install the AnyTrack Tag on your website.

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Which plan you need

Receiving Digistore24 conversions is not a paid feature. On the Free plan the Vendor Postback URL works and your sales are recorded and shown in your AnyTrack reports — Digistore24 counts as your one conversion source. Sending those conversions on to Meta, Google, and TikTok through the Conversion API starts on the Starter plan, which also lifts the limit to unlimited conversion sources.

Technical details

Reference	Value	Information
Tracking Group	digistore24	The Tracking Group reference can be used to activate AutoTag.
Subid Parameter	cid	The Subid Parameter used to pass the AnyTrack click_id.
Tracking Method	Postback URL	Vendor Postback URL, predefined by AnyTrack.

Merchants and affiliates share the same Tracking Group and the same cid parameter. What differs is the Postback URL you paste into Digistore24 and the data it returns.

The Digistore24 Vendor Postback URL

The Digistore24 integration in your AnyTrack dashboard now exposes a dedicated Vendor Postback URL built specifically for merchants. It includes the standard Digistore24 transaction data plus buyer details (first_name, last_name, company, email), the order_id, and amount_vendor.

Example Vendor Postback URL:

https://t1.anytrack.io/<your-tracking-id>/collect/digistore24?cid={cid}&sid1={sid1}&sid2={sid2}&sid3={sid3}&sid4={sid4}&sid5={sid5}&campaignkey={campaignkey}&country={country}&amount_affiliate={amount_affiliate}&amount_brutto={amount_brutto}&amount_netto={amount_netto}&currency={currency}&product_id={product_id}&product_name={product_name}&transaction_id={transaction_id}&transaction_type={transaction_type}&merchant_id={merchant_id}&merchant_name={merchant_name}&billing_status={billing_status}&billing_type={billing_type}&order_type={order_type}&upsell_no={upsell_no}&is_test={is_test}&affiliate_id={affiliate_id}&affiliate_name={affiliate_name}&datetime_unix={datetime_unix}&random={random}&first_name={first_name}&last_name={last_name}&company={company}&email={email}&order_id={order_id}&amount_vendor={amount_vendor}

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Example URL

The URL above is an example. Always copy your own Vendor Postback URL from the Digistore24 integration page in your AnyTrack dashboard — your tracking ID is unique to your account.

Set Up the Vendor Postback in Digistore24

Step 1: Copy the Vendor Postback URL from AnyTrack

1. Go to the Integration Catalog in your AnyTrack dashboard and open the Digistore24 integration. If it is not yet installed, click Install.
2. On the Digistore24 integration page, locate the Vendor Postback URL (For Vendors/merchant owners ONLY) section.
3. Copy the full Vendor Postback URL.

Step 2: Add the Postback URL in your Digistore24 vendor account

1. Log in to your Digistore24 vendor account.
2. Go to Account > S2S Postback and switch to the Merchant Postbacks tab (this is separate from the Affiliate IPN).
3. Click Add new connection.
4. Enter a Name for the connection (visible only to you).
5. Select the Products the postback should fire for.
6. Select the Events you want to transmit (typically Payment and Rebill events — AnyTrack ignores Refund and Chargeback postbacks, so transmitting them has no effect).
7. Paste the Vendor Postback URL from Step 1.
8. Set Currency to “Do not currency convert amounts”.
9. Make sure the connection is set to Active.
10. Click Save.
11. Click Test connection to confirm Digistore24 can reach AnyTrack.

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Important

The Vendor Postback URL must be added under Merchant Postbacks, not the Affiliate S2S Postback. They are two different settings in Digistore24 and they send different placeholders.

Step 3: Confirm your order links are tagged

For the postback to carry a click_id, the Digistore24 link the buyer follows must include the cid parameter. In most cases you do not have to do anything: AutoTag handles it.

• Default: The Tracking Tag identifies Digistore24 links on your pages and appends cid automatically at page load.
• AutoScan: Links hidden behind redirect plugins are scanned and tagged the same way.
• Manual: Only needed when neither of the above reaches the link — for example a link built by JavaScript after page load. Add the Tracking Group attribute to the anchor:

<a href="https://www.digistore24.com/product/PRODUCT/" data-tracking-group="digistore24">Buy now</a>

Or append the AutoTag token to the link and let the Tracking Tag substitute the Click ID at page load:

https://www.digistore24.com/redir/PRODUCT/AFFILIATE/CAMPAIGN?cid=--CLICK-ID--

You can also pass sid1 through sid5 for extra tracking dimensions. To verify, load one of your pages and inspect a Digistore24 link — the URL should contain cid= followed by a Click ID value.

Parameter Mapping Reference

The Vendor Postback URL is fully predefined — you do not need to map fields manually. The table below shows what each Digistore24 placeholder represents and how AnyTrack uses it.

Standard Event Attributes

Digistore24 Placeholder	AnyTrack Attribute	Description
{cid}	click_id	The AnyTrack click ID passed through the promo link
{amount_brutto}	value	Gross transaction amount used as the conversion value
{amount_vendor}	amount_vendor	Amount paid to the vendor after Digistore24 fees
{transaction_id}	transaction_id	Unique transaction identifier
{product_id}	product_id	Digistore24 product ID
{product_name}	product_name	Product name
{currency}	currency	Transaction currency (e.g., USD)
{email}	email	Buyer email address
{first_name}	firstName	Buyer first name
{last_name}	lastName	Buyer last name
{company}	company	Buyer company name
{country}	country	Buyer country
{order_id}	order_id	Digistore24 order identifier
{datetime_unix}	timestamp	Event timestamp as UNIX time

Pass-Through Attributes

Digistore24 Placeholder	Description
{transaction_type}	payment, refund, chargeback, payment_missed, payment_denial, rebill_cancelled, rebill_resumed, last_paid_day
{billing_status}	paying, completed, aborted
{billing_type}	single_payment, subscription, installment
{order_type}	initial_sale, upsell
{upsell_no}	Upsell number (0 = initial sale, 1 = first upsell)
{is_test}	Test payment flag (1 for test, empty for real)
{affiliate_id}	Affiliate ID, if the sale came through an affiliate
{affiliate_name}	Affiliate name
{merchant_id}	Vendor ID
{merchant_name}	Vendor name
{campaignkey}	Campaign key from the promo link
{sid1} – {sid5}	Sub IDs from the promo link

Validate Your Setup

After saving the Vendor Postback in Digistore24:

1. Place a test order on your product (Digistore24 supports test payments) or wait for a real conversion.
2. Open the Integration Event Log in your AnyTrack dashboard.
3. Confirm a Purchase event appears with the correct value, currency, and transaction_id.
4. Verify buyer fields (email, firstName, lastName) and the order_id are present in the event attributes.

If conversions do not appear, check the Troubleshooting guide for common integration issues.

FAQ and Troubleshooting

FAQ was last reviewed on 2026-07-29

Where do I find the Vendor Postback URL in AnyTrack?

Open the Digistore24 integration in your AnyTrack dashboard. The page shows two predefined URLs — copy the one labeled Vendor Postback URL (For Vendors/merchant owners ONLY). The tracking ID in the URL is unique to your account.

What is the difference between the Affiliate and Vendor Postback URLs?

The Affiliate Postback URL is for marketers promoting other vendors' products. The Vendor Postback URL is for merchants selling their own products and includes additional buyer and order parameters: first_name, last_name, company, email, order_id, and amount_vendor.

Where in Digistore24 do I paste the Vendor Postback URL?

In your Digistore24 vendor account, go to Account > S2S Postback and switch to the Merchant Postbacks tab. Add a new connection there. Do not use the Affiliate IPN — that area sends a different set of placeholders.

What transaction types trigger the Vendor Postback?

Digistore24 can send postbacks for several transaction types: payment, refund, chargeback, payment_missed, payment_denial, rebill_cancelled, rebill_resumed, and last_paid_day. AnyTrack only processes payment transactions as conversions — refund, chargeback, and cancellation types are ignored: they are not recorded and are not sent to ad platforms. See Commission Reversals & Refunds.

Can I track subscriptions and recurring payments?

Yes. Digistore24 sends a postback for every billing event, including recurring subscription payments and installment charges. The billing_type parameter indicates whether the product uses single_payment, subscription, or installment billing.

How do I exclude test transactions from my reports?

The is_test parameter is set to 1 for test payments and empty for real payments. You can use this parameter to filter test transactions in your AnyTrack dashboard or downstream integrations.

Do I need the Tracking Tag installed if I use the Vendor Postback URL?

Yes. The Tracking Tag generates the click_id that links website sessions to conversions. Without the Tracking Tag, the cid placeholder in the Postback URL will be empty and AnyTrack cannot attribute conversions to ad campaigns.

Do I have to add the cid parameter to my Digistore24 links manually?

No. AutoTag identifies Digistore24 links on your pages and appends cid automatically at page load, and AutoScan covers links behind redirect plugins. Manual tagging with data-tracking-group="digistore24" or the --CLICK-ID-- token is only needed for links AutoTag cannot reach, such as links generated by JavaScript after page load. See AutoTag.

Can I connect Digistore24 as both an affiliate and a merchant?

Yes. The two modes use the same Digistore24 integration, the same Tracking Group, and the same cid parameter, but different Postback URLs. Add the Affiliate Postback URL under Account > S2S Postback for offers you promote, and the Vendor Postback URL under Merchant Postbacks for products you sell. See the Digistore24 Integration guide for the affiliate setup.