GiddyUp Integration

What is the GiddyUp Integration?

The GiddyUp integration connects your affiliate marketing campaigns with AnyTrack’s conversion tracking system. GiddyUp is an affiliate network running on the EverFlow platform, allowing automatic collection of visitor data, link click tracking, and real-time conversion recording.

Before you begin

• You have an AnyTrack account with a paid subscription
• You have an active GiddyUp affiliate account
• The AnyTrack tracking tag is installed on your website

Why Use This Integration?

Track Every Conversion Get complete visibility into your affiliate performance with real-time conversion data from GiddyUp to AnyTrack.

Optimize Ad Campaigns Feed accurate conversion data to Google Ads, Facebook Ads, and TikTok Ads for automatic campaign optimization.

Maximize ROI Make data-driven decisions with detailed attribution reports showing which traffic sources generate the most valuable conversions.

How AnyTrack Works with GiddyUp

Step 1: Add the Tracking Tag to your site

AnyTrack collects traffic source data and first party data when someone lands on your website.

Step 2: Track Outbound Clicks

When visitors click your GiddyUp affiliate links, AnyTrack passes click_id parameter to affiliate links.

Step 3: Receive conversions from GiddyUp

When visitors convert on the merchant’s website, GiddyUp sends conversion data back to AnyTrack in real-time.

Step 4: AnyTrack Sends Conversions to Ads

AnyTrack processes the conversion and sends it to your ad platforms (Google Ads, Facebook Ads, TikTok Ads) for campaign optimization.

Integration Details

Setting	Value	Purpose
Tracking Group	everflow	Activates automatic link tagging for GiddyUp links
Subid Parameter	sub5	Passes the unique click identifier to track conversions back to the original click
Method	Postback URL	Real-time data connection between GiddyUp and AnyTrack

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GiddyUp Platform Details

GiddyUp runs on the EverFlow platform, which means it uses the same tracking technology as other EverFlow-powered networks. Always use data-tracking-group="everflow" when manually tagging GiddyUp links.

Tracked Events

Event	When It Triggers	Data Source
OutboundClick	Visitor clicks a GiddyUp offer link	AnyTrack tracking tag
Purchase	The default conversion, which carries a commission value. Always recorded as Purchase	Postback URL
Additional conversions	Any other conversion event the network sends, under the name the merchant gave it. Map each one to a standard event yourself	Postback URL

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Additional Event Tracking

GiddyUp runs on EverFlow, so the merchant can send customer journey events such as cart creation or checkout started by postback. The merchant names these events, so they reach AnyTrack as custom events that you then map to AnyTrack standard events. See Step 3 in the setup instructions below.

Setup Instructions

Step 1: Install the Integration

1. Go to your AnyTrack Integration Catalog
2. Search for “GiddyUp”
3. Click the GiddyUp card
4. Click Install

Step 2: Configure Postback URL in GiddyUp

To connect your GiddyUp account to AnyTrack:

1. Copy the postback URL from your AnyTrack integration settings
2. Log into your GiddyUp affiliate dashboard
3. Navigate to Postback Settings or Tracking section
4. Configure the postback:
   • Status: Active
   • Type: Conversion
   • Postback Level: Global
   • Delivery Method: Postback
5. Paste the postback URL in the URL field
6. Click Add or Save

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Never modify the postback URL

Copy the postback URL exactly as AnyTrack provides it. It is pre-configured with every GiddyUp parameter AnyTrack needs, and each {placeholder} is filled in by GiddyUp at send time. Editing, shortening, or reordering the URL, or replacing a placeholder with a fixed value, breaks conversion tracking for every event that uses it.

Example Postback URL:

https://t1.anytrack.io/hBtoE3hN/collect/giddyup-test?sub1={sub1}&sub2={sub2}&sub3={sub3}&sub4={sub4}&sub5={sub5}&transaction_id={transaction_id}&event_name={event_name}&event_id={event_id}&timestamp={timestamp}&datetime={datetime}&affiliate_id={affiliate_id}&affiliate_name={affiliate_name}&source_id={source_id}&offer_id={offer_id}&offer_name={offer_name}&offer_currency={offer_currency}&payout_amount={payout_amount}&amount={amount}&revenue_amount={revenue_amount}&advertiser_id={advertiser_id}&advertiser_name={advertiser_name}

Step 3: Add Postbacks for Additional Events (Optional)

Beyond conversions, the merchant can send customer journey events such as cart creation or checkout started to their affiliates by postback. Event names in EverFlow are free text, so the merchant chooses them. AnyTrack records whatever name it receives as a custom event, which you then map in Step 4.

For each event you want to track:

1. Log into your GiddyUp affiliate dashboard
2. Navigate to Postback Settings or Tracking section
3. Click Add New Postback
4. Select the specific event you want to send
5. Paste the AnyTrack postback URL exactly as provided. Leave the {event_name} placeholder in place so GiddyUp fills it with its own event name
6. Click Save

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Don’t edit the postback URL

Use the same URL AnyTrack gives you for every event, without changing {event_name} to a standard event name. The placeholder is how AnyTrack learns what the merchant called the event. Hardcoding a name sends every event under that one name.

Step 4: Configure Event Mapping

GiddyUp sends every conversion to AnyTrack by postback. How AnyTrack treats each one depends on whether it is the default conversion:

• The default conversion is the one that carries a commission value. It is always recorded as Purchase. You don’t map it, and you can’t remap it to a different standard event.
• Every other conversion event arrives under the name the merchant gave it. You map each one yourself in the integration’s conversion mapping.

1. Go to your GiddyUp integration settings in AnyTrack
2. Click Event Mapping
3. Map each additional conversion event to the standard event it should become
4. Save your mappings

Map custom events from GiddyUp

Each custom event appears in the list the first time AnyTrack receives it. Select the standard event it should map to. For example, map Cart Creation to AddToCart, or Checkout Started to InitiateCheckout.

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Action required for custom events

A custom event stays unmapped until you assign it to a standard event. Unmapped events appear in your reports but are not sent to your ad platforms. When a new custom event first arrives, open Event Mapping and map it.

Mapping decides which events are eligible to be sent. Sending them to ad platforms uses the Conversion API, which starts on the Starter plan. On Free, conversions are tracked and shown in your reports but not sent.

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Different names, same standard event

Each custom event is mapped on its own, so networks that name the same step differently still land on one standard event. Checkout Started, Checkout Initiated, and Begin Checkout can each map to InitiateCheckout. This matters when you connect several EverFlow networks that use different names for the same step. See the walkthrough on the EverFlow integration page.

Validate Your Setup

Check Link Tracking

Your affiliate links need proper tracking data tags. AnyTrack handles this automatically through AutoTag.

AutoTag Methods:

• Automatic (Recommended): AnyTrack finds and tags GiddyUp links automatically
• AutoScan: Works with redirect plugins by scanning and tagging embedded links
• Manual: Add tracking attributes using data-tracking-group="everflow" or append &sub5=--CLICK-ID-- to links

Manual Link Example:

<a href="https://example.foo/goto/giddyup-offer" data-tracking-group="everflow">
  GiddyUp Offer
</a>

Hover to see the AnyTrack click_id added automatically

Verify Link Tagging:

1. Add a GiddyUp affiliate link to your website
2. Hover over the link or inspect it in browser developer tools
3. Confirm the sub5=[click_id] parameter is added automatically

Verify Conversions

Check your conversion tracking by either:

• Waiting for a natural conversion
• Creating a test conversion yourself

Then inspect the conversion logs in your AnyTrack dashboard to confirm data flows correctly.

Check Sub5 Reports in GiddyUp:

1. Log into your GiddyUp affiliate dashboard
2. Navigate to Reports → Sub5 Report
3. Verify click IDs appear in the sub5 column (e.g., XZ4vHGkJhOjhOJfybPTUzyCl3CkcGA0xuc)

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Tracking Tag Required

If you send traffic to GiddyUp from websites without the AnyTrack Tag, the sub5 parameter will not be passed, and conversions cannot be tracked.

Sample Conversion Data:

{
  "affiliate_id": "1762",
  "device_type": "Mobile",
  "datetime": "2023-05-22 02:35:25",
  "geo_country_name": "United States",
  "payout_amount": "50.0",
  "transaction_id": "a4096060a2654bd2a3ca3c4f59e1c3a7",
  "offer_name": "Buzz Blast Pro - Network - Digital MVMT",
  "geo_region_name": "California",
  "event_name": "Base",
  "device_platform": "iOS",
  "sub5": "XZ4vHGkJhOjhOJfybPTUzyCl3CkcGA0xuc",
  "offer_currency": "USD"
}

Base is EverFlow’s default conversion, the one carrying payout_amount. For the complete postback payload and what each field tells you when debugging, see the EverFlow integration page.

What to Expect After Setup

Timeline

Real-Time Tracking:

• Immediate: Link clicks appear as OutboundClick events in AnyTrack (visible within seconds)
• Real-time conversions: Conversion data flows from GiddyUp to AnyTrack and then to your connected ad platforms in real-time
• Validation timeframe: Depending on your traffic volume, you can validate the integration within minutes to hours (not days)

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Quick Validation Tip

For instant validation, connect Google Analytics 4 and use the Debug View to see events flowing in real-time as you test clicks and conversions.

Where to Check

1. Link tracking: Use the AnyTrack Pixel Helper extension on your website
2. Conversions: Check the Integration Event Log in your AnyTrack dashboard
3. Attribution: View Campaign Reports in your dashboard
4. Real-time validation: Connect Google Analytics 4 and use Debug View to see events in real-time

If You Don’t See Data

If conversions don’t appear within a few hours of active traffic:

1. Review the Integration Event Log for errors
2. Verify the sub5 parameter appears in your GiddyUp sub5 reports
3. Follow troubleshooting steps below

Common Questions

FAQ was last reviewed on 2026-07-29

Can I import past conversions?

No. AnyTrack only tracks conversions that happen after a visitor clicks through your website with the tracking tag installed. Past conversions cannot be imported because they lack the required click_id to connect them to traffic sources.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Direct linking to GiddyUp offers (without a landing page) needs special configuration. See our direct linking guide for details.

Can I use a different <code>subid</code> parameter?

No. GiddyUp (running on EverFlow) expects the sub5 parameter that AnyTrack provides. Using a different parameter will prevent conversions from being tracked back to the original click.

What if conversions don't have a <code>click_id</code>?

Conversions without a click_id cannot be tracked. The click_id connects the conversion back to the original website visit and traffic source. Without it, AnyTrack cannot attribute the conversion correctly. Learn more about click IDs

Can I change the conversion event names?

Partly. The default conversion, the one that carries a commission value, is always recorded as Purchase and cannot be remapped. Every other conversion event arrives under the name the merchant gave it in GiddyUp, and you map those to any standard event you want in the integration's Event Mapping, such as Lead, AddToCart, or InitiateCheckout.

Can I track additional events like AddToCart and ViewContent?

Yes, when the merchant sends them. GiddyUp runs on EverFlow, where event names are free text chosen by the merchant, so an event may arrive as Cart Creation rather than AddToCart. In GiddyUp, add a postback for the event and paste the AnyTrack postback URL exactly as provided, without editing the event_name parameter. The event then appears in Event Mapping in AnyTrack the first time it is received, and you select the standard event it maps to.

Troubleshooting

Step 1: Verify Your Basic Setup

Check Tracking Tag Installation

1. Install the AnyTrack Pixel Helper Chrome Extension
2. Visit your website
3. Verify the extension icon turns blue (indicating AnyTrack Tag is detected)
4. If the icon doesn’t turn blue, review tag installation

Verify Postback URL is Valid

1. Go to your AnyTrack integration settings for GiddyUp
2. Check for error messages in the integration status
3. If you see errors:
   • Log into your GiddyUp affiliate dashboard
   • Verify postback URL is correctly configured
   • Ensure postback status is set to “Active”
   • Update the postback URL if needed
   • Click Save

Step 2: Not Getting Any Conversions?

Check Your Integration Settings

• Verify the postback URL is set and active in your GiddyUp dashboard
• Confirm you’re using the correct AutoTag parameter (sub5)
• Check the sub5 report to ensure click IDs are being passed

Check Your Link Tagging

• Verify links aren’t hidden behind JavaScript or double redirects
• Ensure links use standard <a> HTML elements
• Try adding the tracking group manually: data-tracking-group="everflow"

Step 3: Conversions Show Errors?

Most Common Issue: Missing Click ID This happens when AutoTag couldn’t add the click_id to your affiliate links.

Solutions:

• Check if links are behind JavaScript or complex redirects
• Verify links are in standard HTML format
• Manually add tracking group attributes to links
• Ensure your offers only get traffic from pages with the AnyTrack Tag installed
• Wait for new traffic if you just installed AnyTrack (old traffic wasn’t tracked)

Conversions Not Validated?

• Compare your postback URL with AnyTrack’s pre-defined postback URL
• Copy the Event Reference from your Integration Event Log and contact support

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Before Contacting Support

Check the Integration Event Log to identify specific errors. When contacting support, include:

• Event Reference ID from any errors
• Screenshot of your link’s HTML code
• Screenshot of GiddyUp postback settings
• Your GiddyUp affiliate ID

• Pixel Helper Extension
• Integration Event Log
• Affise

Related Resources

Essential Setup Guides

• Install AnyTrack Tag - Set up tracking on your website
• AutoTag Explained - Understand automatic link tagging
• Tracking Groups (TGID) - Learn about tracking group identifiers
• Click ID Overview - Understand unique click identifiers

EverFlow Platform

• EverFlow Integration Overview - Platform explanation and setup
• Request New Integration - Suggest an EverFlow network

Monitoring & Troubleshooting

• Integration Event Log - Monitor conversion data
• AnyTrack Pixel Helper - Verify tracking installation
• Integration Troubleshooting - Common issues
• Contact Support - Get help from our team

Advanced Setups

• Direct Linking Setup - Track direct-to-offer campaigns
• Cross-Domain Tracking - Track across multiple domains
• Event Mapping - Customize event names