GoHighLevel Integration

TL;DR

Know which campaigns drive your leads

Every form fill, call, and booking attributed to the campaign that created it.

You’ll know it’s working when

• Lead events appear in the Events Log
• Email, phone, or refId data is passed when available
• The lead event maps to your ad platform goal

What is the GoHighLevel Integration?

The AnyTrack integration for GoHighLevel collects conversion data from forms, orders, invoices, and pipeline opportunities. On Starter and above, AnyTrack sends that data server-side to your ad platforms (Google Ads, Facebook Ads, TikTok Ads) through the Conversion API, for campaign optimization and attribution. The Free plan does not include the Conversion API.

This page shows how to set up the integration. For the list of events and their default mapping, see GoHighLevel Events. To fix Unknown leads, IP-match errors, or the GoHighLevel OrderFormPurchase event in Meta, see GoHighLevel Troubleshooting.

Watch the complete GoHighLevel setup from start to finish, including the Click ID field that every native form needs.

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Before you begin

• You have an active AnyTrack account
• You have admin access to your GoHighLevel account
• You can edit your website or funnel settings
• You have admin access to your ad platform accounts
• You can edit your GoHighLevel forms to add the Click ID field. If you use external forms or a Zapier-type import, see the note below

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AnyTrack Tag required

The GoHighLevel integration only works when the AnyTrack Tracking Tag is installed in the head section of your website, funnel, or landing pages. Learn how to Install the AnyTrack Tag on your website.

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Add the Click ID field to every GoHighLevel form

On GoHighLevel’s own funnel pages and native forms, the AnyTrack Tracking Tag records the visit and the form submission. The Tracking Tag cannot add a field to the form. If the form has no _atid field, the Click ID never reaches the contact record, and the server-side events GoHighLevel sends later (contacts, orders, invoices, and opportunities) have no Click ID to match on.

Add the _atid field to each native form. See Step 4: Add the Click ID Field to Your Forms.

If you collect leads on an external form (Typeform, Jotform) or push contacts in through Zapier or Make, the contact is created with no tracked session and lands under Unknown. Follow Pass the Click ID from an External Form as well.

Technical details

GoHighLevel integration: technical details

Supported features	GoHighLevel
Plan Ad platforms need Starter or higher.	All plans
AnyTrack Tag	Required
Tracking method Via Webhook	Server-side tracking
Setup method	OAuth
Conversions tracked	FormSubmit InitiateCheckout Purchase Upsell DealNew DealWon Lead Schedule
Event attributes	Customer Data Event Data Product Data
Conversion Mapping Rename or turn off events.	Yes
Combined Orders Groups upsells with the purchase.	Yes
Tracking Group Integration reference for AutoTag.	ghl
Tracking parameter Carries the click_id.	_atid

Setup Guide

Step 1: Create a New Property

1. Navigate to your AnyTrack dashboard
2. Create a new property
3. Assign a descriptive name to the property
4. Enter the main URL for your website or funnel
5. Copy the AnyTrack Tracking Tag provided

Step 2: Install the AnyTrack Tracking Tag

1. Log into your GoHighLevel account
2. Navigate to the funnel you want to connect
3. Open the funnel settings
4. Locate the “Head Tracking Code” section
5. Paste the AnyTrack Tracking Tag in the head tracking code field
6. Save your settings

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Alternative Installation

You can also install the Tracking Tag using Google Tag Manager.

Step 3: Install the AnyTrack App in GoHighLevel

1. Navigate to the AnyTrack Integration Catalog
2. Search for “GoHighLevel” (or “HighLevel”)
3. Click “Install Integration”
4. Select the property
5. Click “Next” to proceed
6. Authenticate with your GoHighLevel account
7. Select the GoHighLevel sub-account to connect
8. Save the integration settings

Step 4: Add the Click ID Field to Your Forms

The Tracking Tag writes the AnyTrack Click ID onto the page URL as the _atid parameter. A form field with the Query Key _atid reads that value, and GoHighLevel stores it on the contact. Add the field to every form that collects leads.

1. In GoHighLevel, open the form in the form builder
2. Click “Add Object Fields”
3. Open the ADDITIONAL INFO group and find the _atid field
4. Drag the _atid field onto the form
5. Open the field’s settings panel and confirm the Query Key is _atid
6. Set the field to Hidden
7. Save the form

Repeat these steps for each form, survey, and order form that collects leads.

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If the _atid field is not listed

Add it first. In GoHighLevel, go to CRM > Contacts and create a custom field named _atid with the scope set to “contact”. The field then appears in the form builder under ADDITIONAL INFO.

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Why the field is needed

AnyTrack matches a server-side conversion on the Click ID first, then on reference data such as the email address, and on the IP address last. Without the _atid field, the contact carries no Click ID, so every event GoHighLevel reports falls back to the weaker matches. See AnyTrack Click ID.

Step 5: Verify Your Setup

1. Visit your funnel from a new browser window
2. Navigate through the funnel as a potential customer would
3. Submit a form or complete a checkout
4. In the AnyTrack dashboard, open the GoHighLevel integration’s Events Log and check for recorded events
5. Verify that the conversion data and attribution source appear correctly

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Verify the Tracking Tag in Chrome

Install the AnyTrack Pixel Helper Chrome extension to verify that the AnyTrack Tracking Tag loads on your funnel and to see the client-side events in real time.

Disconnect Other Integrations

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Free plan: keep your existing tracking

The Free plan does not include the Conversion API, so AnyTrack does not send conversions to your ad platforms. On Free, keep your direct GoHighLevel tracking. Disconnect it only after you upgrade and verify that AnyTrack sends conversions to each ad platform.

After you verify that AnyTrack sends conversions to an ad platform, disconnect the direct tracking between GoHighLevel and that ad platform. Two senders create duplicate conversions.

1. Disable Facebook Pixel tracking on your GoHighLevel forms and workflows
2. Remove Google Ads conversion tags from GoHighLevel form submission automations
3. Disable any direct TikTok or other ad platform tracking configured in GoHighLevel

AnyTrack deduplicates the conversions it sends. AnyTrack cannot deduplicate conversions that another system sends to the same ad platform. Those duplicates inflate your conversion counts and give the ad platform algorithms wrong signals.

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Important: Legacy Automations

If you previously set up AnyTrack with manual webhooks and automations in GoHighLevel, disable those automations. The app handles all webhook management automatically.

If Meta Events Manager shows an OrderFormPurchase event, GoHighLevel sends it from its own Meta Pixel field. To stop the event, see Meta Shows a GoHighLevel OrderFormPurchase Event.

Conversion Events

GoHighLevel reports three groups of events to AnyTrack:

• Web events. The Tracking Tag collects FormSubmit and InitiateCheckout on your funnel pages.
• Server-side events. GoHighLevel sends contacts, appointments, orders, upsells, invoices, and opportunities through the AnyTrack app. By default, AnyTrack maps them to Lead, Schedule, Purchase, Upsell, InitiateCheckout, DealNew, and DealWon.
• Advanced events. Invoice sent, Invoice partially paid, Opportunity status: open, and pipeline stage changes are unmapped by default.

For each event and its default mapping, see GoHighLevel Events. That page also explains how event mapping works and pipeline and opportunity tracking.

Advanced Configuration

Turn On Combine Order for Order Bumps and Upsells

Combine Order is not automatic. If your funnel produces more than one purchase-type event per sale (a main product plus an order bump, an upsell, or a downsell), turn on Combine Order in the integration settings. AnyTrack then groups those events into a single order with the total value. On Starter and above, AnyTrack sends that order to your ad platforms as one conversion, so your cost per acquisition (CPA) and average order value (AOV) stay accurate. Until you turn the toggle on, AnyTrack sends each event as its own conversion.

AnyTrack groups the purchase-type events GoHighLevel reports for the session. To see how your order bump arrives, place a test order and open the Conversions Report: GoHighLevel reports Order created as a Purchase and Order upsell created as an Upsell. See Combined Orders.

Tracking Embedded Forms on External Websites

If you embed GoHighLevel forms on WordPress, Elementor, Unbounce, or other website builders, the form needs the same _atid field as a native funnel form, and the Tracking Tag must run on the page that hosts the embed.

1. In GoHighLevel, go to CRM > Contacts and add a new custom field named _atid with scope set to “contact”
2. Edit each embedded form and add the _atid custom field as a hidden field
3. Make sure the AnyTrack Tracking Tag is installed in the head section of the external website

Tracking Calendar Links

If you share GoHighLevel calendar links via email or outside your website:

Add the Tracking Tag in the custom code section of the calendar settings.

1. Navigate to your calendar settings > Customization
2. Paste the AnyTrack Tracking Tag in the Custom Code field
3. Save the settings

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Important: Team Calendars

Add the Tracking Tag to each team member’s calendar settings individually.

FAQ

FAQ was last reviewed on 2026-10-05

Do I need to set up webhooks manually?

No. When you install the AnyTrack app from the Integration Catalog, AnyTrack sets up the webhooks in GoHighLevel. You do not need to set up webhooks or automations by hand.

Does the GoHighLevel integration work on the Free plan?

Yes. On Free, you can connect one conversion source, such as GoHighLevel, and AnyTrack tracks its events server-side. Sending conversions to your ad platforms through the Conversion API requires Starter or above. See Compare Plans and Features.

Can I import past conversions into AnyTrack?

No. AnyTrack records only the events that GoHighLevel sends after you connect the integration. AnyTrack cannot import historical data.

What if I have existing Facebook or Google tracking on my GoHighLevel forms?

On Starter and above, disable the direct pixel or tag tracking on your GoHighLevel forms after you verify that AnyTrack sends conversions to that ad platform. AnyTrack deduplicates the conversions it sends. AnyTrack cannot deduplicate conversions that another system sends. On Free, keep your direct tracking, because the Free plan does not include the Conversion API.

GoHighLevel Events

Every GoHighLevel event, its default AnyTrack event, and pipeline stage mapping.

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GoHighLevel Troubleshooting

Fix Unknown leads, IP-match errors, and missing conversions.

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Install Tracking Tag

Step-by-step guide to installing the AnyTrack Tracking Tag on your website.

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Facebook Ads Integration

Connect your Facebook Ads account to receive GoHighLevel conversion data.

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Google Ads Integration

Send GoHighLevel conversions to Google Ads via the Conversion API.

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Ad Platform Mapping

Map GoHighLevel events to ad platform events for standard and custom conversions.

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Keep going

Send your first attributed lead

Connect your lead source, submit a test lead, and watch the attribution flow in.

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