Olavivo

Olavivo Integration Overview

Olavivo and AnyTrack integrate to send data from Olavivo to AnyTrack in real-time, allowing for accurate measurement of conversions across multiple platforms such as Google Ads, Facebook Conversion API and TikTok API. This integration provides insights into ROI performance across these channels and gives you more control over your advertising budget.

Before you begin

• You have an AnyTrack account with a paid subscription
• You have an active Integrate Olavivo account
• The AnyTrack tracking tag is installed on your website

How does the Olavivo AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your Olavivo affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
3. Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Postback URL.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	everflow	The Tracking Group reference can be used to activate AutoTag.
Subid Parameter	sub5	The Subid Parameter used to pass the AnyTrack click_id.
Tracking Method	Postback URL	-

Standard Conversions

Event Name	Details	Data Source
OutboundClick	When a visitor clicks on Olavivo offer links.	AnyTrack JS Tag
Purchase	The default conversion, which carries a commission value. Always recorded as Purchase.	Postback URL
Additional conversions	Any other conversion event Olavivo sends, under the name the merchant gave it. Map each one to a standard event yourself.	Postback URL

The Olavivo Postback URL

Olavivo runs on EverFlow, so the Postback URL uses EverFlow’s parameters. It is fully pre-defined and ready to be implemented with your Olavivo account. Copy it from your Olavivo integration settings in AnyTrack rather than from this page, and paste it without changing the URL structure.

https://t1.anytrack.io/hBtoE3hN/collect/olavivo?sub1={sub1}&sub2={sub2}&sub3={sub3}&sub4={sub4}&sub5={sub5}&transaction_id={transaction_id}&event_name={event_name}&event_id={event_id}&timestamp={timestamp}&datetime={datetime}&affiliate_id={affiliate_id}&affiliate_name={affiliate_name}&source_id={source_id}&offer_id={offer_id}&offer_name={offer_name}&offer_currency={offer_currency}&payout_amount={payout_amount}&amount={amount}&revenue_amount={revenue_amount}&advertiser_id={advertiser_id}&advertiser_name={advertiser_name}

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Never modify the postback URL

Copy the postback URL exactly as AnyTrack provides it. It is pre-configured with every EverFlow parameter AnyTrack needs, and each {placeholder} is filled in by Olavivo at send time. Editing, shortening, or reordering the URL, or replacing a placeholder with a fixed value, breaks conversion tracking for every event that uses it.

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The Olavivo integration requires the AnyTrack Tracking Tag in the head section of your website or landing pages. Learn how to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add Olavivo to your AnyTrack Account

1. Go to the Integration Catalog, search for Olavivo.
2. Now click on the Olavivo cardand then Click on Install.

Step #2: Connect your Olavivo account

1. Copy the predefined Postback URL
2. Login to your Olavivo affiliate account to access to your postback settings
3. Navigate to the offer you wish to track
4. Scroll down and open the Tracking Tag / Postback settings
5. Click on “add a new pixel/postback”
6. Select the code type
7. Select the Goal
8. Paste the postback URL
9. Click on Create

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will send to your Ads Integrations (ex: Facebook Conversion API)

• The default conversion is the one that carries a commission value. It is always recorded as Purchase. You don’t map it, and you can’t remap it to a different standard event.
• Every other conversion event arrives under the name the merchant gave it. You map each one yourself in the integration’s conversion mapping.

Map additional conversions from Olavivo

Because Olavivo runs on EverFlow, event names are free text chosen by the merchant. Merchants can send customer journey events such as cart creation or checkout started, so an event may arrive as Cart Creation rather than AddToCart. AnyTrack records whatever name it receives and lets you map it.

1. In Olavivo, add a postback for the event and select the specific event you want to send
2. Paste the AnyTrack Postback URL exactly as provided, leaving the {event_name} placeholder in place so Olavivo fills it with its own event name
3. In AnyTrack, open Event Mapping. Each custom event appears in the list the first time it is received
4. Select the standard event it should map to, for example map Cart Creation to AddToCart

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Action required for custom events

A custom event stays unmapped until you assign it to a standard event. Unmapped events appear in your reports but are not sent to your ad platforms. When a new custom event first arrives, open Event Mapping and map it.

Mapping decides which events are eligible to be sent. Sending them to ad platforms uses the Conversion API, which starts on the Starter plan. On Free, conversions are tracked and shown in your reports but not sent.

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Different names, same standard event

Each custom event is mapped on its own, so networks that name the same step differently still land on one standard event. Checkout Started, Checkout Initiated, and Begin Checkout can each map to InitiateCheckout. This matters when you connect several EverFlow networks that use different names for the same step. See the EverFlow integration page for the full walkthrough.

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Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you should verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends the sub5 parameter carrying the AnyTrack click_id to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags Olavivo links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="everflow" or rel="everflow". More about Tracking Group.
  • Click ID Token: You Manually append the subid: &sub5=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Olavivo account reports and see whether the sub5 parameters are passed to the offer links.

Here is an example of how you would manually update an Olavivo link:

<a href="https://example.foo/goto/olavivo" data-tracking-group="everflow">Hover on the Olavivo Demo
Link to see the AnyTrack click_id</a>

Hover on the Olavivo Demo Link to see the AnyTrack click_id

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Tracking

Tracking Group refers to the integration technology, not the network name. Olavivo runs on EverFlow, so its Tracking Group is everflow, the same value used by every other EverFlow-powered network.

Conversion Tracking

To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

Open the Events Log tab on your Olavivo integration to see each conversion AnyTrack received, its status, and the raw payload Olavivo sent. Confirm that:

• the event appears with an OK status
• sub5 carries the AnyTrack click_id
• the commission-carrying conversion is recorded as Purchase
• any additional conversion event shows the name the merchant gave it, ready to map

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FAQ & Troubleshooting

• Can I import past conversions into AnyTrack?

  No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

• Can I track direct linking campaigns?

  Yes, but this requires a custom setup. Please refer to this article.

• Can I use a different subid parameter than the one predefined by AnyTrack?

  No.

• Can I track conversions without the click_id?

  No. The click_id passed to the Olavivo links is required to track conversions.

• The Conversion Event Name is not what I am expecting, how can I change it?

  You can update the Event Mapping in the Integration page.

Take these steps to troubleshoot errors you encounter in AnyTrack

• General troubleshooting

  • Verify that your tracking tag is set in the head section of your website.
  • If you’re on the free plan, verify that you didn’t reach the monthly traffic limit and upgrade if needed.

• Conversion sources

  When you are not tracking conversions, or most conversions trigger an error follow the guidelines below.

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Before you reach out to the tech support, please inspect the conversion log to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.

• Native integrations

  Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow.
  The most common error is that the click_id is unknown or missing. It happens when AutoTag could not be activated.
  • Check that your links are not hidden behind some javascripts or double redirects.
  • Check that the links are in a standard a element.
  • Try to manually set the tracking group attribute (check the integration guidelines).
  • Check whether your offers are not getting traffic from websites where the AnyTrack Tag isn’t set.
  • If you just installed AnyTrack, errors might be from traffic that wasn’t tracked by AnyTrack.

  • Conversion data doesn’t trigger an error 🔴, but is not validated 🟢:

    • Check that the Postback URL you’ve set in the integration matches the pre-defined Postback URL we provide.
    • Copy the Event Reference from the Integration Event Log and contact the support.

  • You’re not getting any conversions:

  • Check that the Postback URL is set and active in your platform.
  • Check that you’re passing the correct AutoTag sub5 parameter to the offer link.
  • Check that the Postback URL is correctly inserted in the custom integration.