Digistore24

Set up Digistore24 conversion tracking as an affiliate. Connect the predefined Affiliate Postback URL, let AutoTag pass the AnyTrack Click ID through the `cid` parameter, and send Purchase and Lead conversions to Google Ads, Facebook, and TikTok through the Conversion API. Merchants selling their own products use the separate Vendor Postback URL.

Digistore24 Integration Overview

The Digistore24 integration sends your Digistore24 conversions to AnyTrack through a predefined Postback URL. AnyTrack matches each conversion to the visitor session that produced it, then passes it on to Google Ads, Facebook, and TikTok through their Conversion APIs — so your ad platforms optimize on sales they would otherwise never see.

Affiliate or merchant?

Digistore24 connects to AnyTrack in two modes. Both live in the same integration and both track the same way; only the Postback URL differs.

	Affiliate	Merchant (vendor)
You are	Promoting other vendors’ offers	Selling your own products
Postback URL	Affiliate Postback URL	Vendor Postback URL
Where it goes in Digistore24	Account > S2S Postback	Account > S2S Postback, Merchant Postbacks tab
Tracking Group	`digistore24`	`digistore24`
Click ID parameter	`cid`	`cid`
How links get tagged	AutoTag, by the AnyTrack Tracking Tag	AutoTag, by the AnyTrack Tracking Tag
Extra data returned	Commission amounts	Buyer details, `order_id`, `amount_vendor`
Guide	This article	Digistore24 for Merchants

You can run both at once — add each Postback URL in its own place in Digistore24.

How does the Digistore24 AnyTrack integration work:

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on your Digistore24 affiliate links, AnyTrack does a few things:
1. Collects granular data tied to the OutboundClick.
2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Postback URL.
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
Conversion API: AnyTrack sends the conversions it recorded to your ad platforms’ Conversion API, so their optimization algorithms train on sales that happen off your website.

Technical details

Reference	Value	Information
Tracking Group	`digistore24`	The Tracking Group reference can be used to activate AutoTag.
Subid Parameter	`cid`	The Subid Parameter used to pass the AnyTrack `click_id`.
Tracking Method	`Postback URL`	-

Standard Conversions

Event Name	Details	Data Source
`OutboundClick`	When a visitor clicks on Digistore24 offer links.	AnyTrack JS Tag
`Lead`	When a free registration is recorded in Digistore24.	Postback URL
`Purchase`	When a user generates a commission in Digistore24.	Postback URL

The Digistore24 Postback URL

The Digistore24 integration page in your AnyTrack dashboard exposes both predefined Postback URLs — the Affiliate Postback URL and the Vendor Postback URL. This guide uses the Affiliate one; it looks like this:

https://t1.anytrack.io/<your-tracking-id>/collect/digistore24?cid={cid}&sid1={sid1}&sid2={sid2}&sid3={sid3}&sid4={sid4}&sid5={sid5}&campaignkey={campaignkey}&country={country}&amount_affiliate={amount_affiliate}&amount_brutto={amount_brutto}&amount_netto={amount_netto}&currency={currency}&product_id={product_id}&product_name={product_name}&transaction_id={transaction_id}&transaction_type={transaction_type}&merchant_id={merchant_id}&merchant_name={merchant_name}&billing_status={billing_status}&billing_type={billing_type}&order_type={order_type}&upsell_no={upsell_no}&is_test={is_test}&affiliate_id={affiliate_id}&affiliate_name={affiliate_name}&datetime_unix={datetime_unix}&random={random}

Setup Guide

Step #1: Add Digistore24 to your AnyTrack Account

Go to the Integration Catalog, search for Digistore24.
Click on the Digistore24 card, then click Install.

Step #2: Connect your Digistore24 account

Copy the Affiliate Postback URL from the Digistore24 integration page in your AnyTrack dashboard.
Login to your Digistore24 affiliate panel and go to Account > S2S Postback.
Click on Add new connection in the top left-hand corner.
Enter a Name for the S2S Postback connection (this will only be visible to you).
Select the Products for which the S2S Postback connection should be activated.
Select the Events for which information should be transmitted.
Paste the Affiliate Postback URL.
Select USD as the currency in which the amounts are to be transferred.
Make sure that the connection is active.
Click on Save.

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

Default: By default, AnyTrack automatically identifies and AutoTags Digistore24 links found on your website.
AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="digistore24" or rel="digistore24". More about Tracking Group.
- Click ID Token: You Manually append the subid: &cid=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Digistore24 account reports and see whether the cid parameters are passed to the offer links.

Here is an example of how you would manually update a digistore24 link:

<a href="https://example.foo/goto/digistore24" data-tracking-group="digistore24">Hover on the Digistore24 Demo Link to see the AnyTrack click_id</a>

Hover on the Digistore24 Demo Link to see the AnyTrack click_id

Conversion Tracking

To validate your setup, either wait for an actual conversion or trigger a test conversion yourself and inspect the conversion logs. The value of the Purchase event is calculated by subtracting the amount_netto from the amount_brutto.

Digistore24 conversion payload example

{
  "amount_affiliate": "101.64",
  "transaction_id": "xxx7x7x7",
  "country": "US",
  "datetime_unix": "1697080237",
  "affiliate_id": "xxxxx",
  "datetime_utc": "2023-10-12T03:10:37 UTC",
  "upsell_no": "0",
  "merchant_name": "pro",
  "amount_brutto": "165.19",
  "merchant_id": "2699865",
  "transaction_type": "payment",
  "amount_netto": "163.55",
  "product_name": "bottle + 2 Free Ebooks",
  "affiliate_name": "xxx",
  "datetime_full": "2023-10-12T05:10:37+02:00",
  "random": "Cc7JguMzOlxJ0HeJTqFsKOnKbBwlFQyX",
  "product_id": "500418",
  "billing_type": "single_payment",
  "billing_status": "completed",
  "currency": "EUR",
  "campaignkey": null,
  "is_test": null,
  "order_type": "upsell",
  "cid": "KMBkRh3WdSJCuPxxxxjPk5rpRy70btU" //The AnyTrack Click ID
}

FAQ and Troubleshooting

FAQ was last reviewed on 2026-07-29

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Please refer to this article.

Can I use a different <code>subid</code> parameter than the one predefined by AnyTrack?

No.

Can I track conversions without the <code>click_id</code>?

No. The click_id passed to the Digistore24 links is required to track conversions.

I sell my own products on Digistore24. Which Postback URL do I use?

Use the Vendor Postback URL, not the Affiliate one. It returns buyer details, the order_id, and amount_vendor, and it goes under the Merchant Postbacks tab in Digistore24. See the Digistore24 for Merchants guide.

Do I have to add the <code>cid</code> parameter to my Digistore24 links manually?

No. AutoTag identifies Digistore24 links on your pages and appends cid automatically at page load, and AutoScan covers links behind redirect plugins. Manual tagging is only needed for links AutoTag cannot reach. This is the same for affiliates and merchants. See AutoTag.